Overview
Go beyond simple unsubscribe lookups. This agent analyzes your Braze data to answer complex questions like "What's driving the increase in email unsubscribes?" or "Which campaigns have the highest unsubscribe rates?"
**Capabilities:**
- Analyze unsubscribe patterns and identify campaign issues
- Surface email engagement trends and their correlation with unsubscribes
- Compare unsubscribe rates across campaigns and segments
- Identify content and timing factors that drive unsubscribes
- Synthesize insights from unsubscribe data and campaign performance
[{"type": "user", "content": "What's driving the 52% increase in email unsubscribes this quarter? We need to identify which campaigns or content are causing users to opt out."}, {"type": "thinking", "content": "Analyzing unsubscribe patterns...", "thinkingSteps": ["Retrieving unsubscribe data from last 90 days...", "Calculating unsubscribe rates by campaign...", "Identifying correlation with email frequency and content...", "Comparing to historical unsubscribe rates..."]}, {"type": "assistant", "content": "I analyzed your Braze unsubscribe data and found the drivers of the increase:\n\n## Unsubscribe Analysis\n\n| Campaign Type | Unsubscribes | Rate | Change | Primary Issue |\n|---------------|--------------|------|--------|--------------|\n| Promotional | 1,247 | 2.8% | +68% | Too frequent (daily) |\n| Newsletter | 456 | 1.2% | +34% | Content relevance |\n| Product Updates | 234 | 0.8% | +12% | Normal churn |\n| Transactional | 89 | 0.2% | +5% | Normal churn |\n\n## Root Causes\n\n**Primary Driver:** **Promotional campaigns** have a 2.8% unsubscribe rate (up 68%). The issue is **email frequency** - users receiving daily promotional emails have a 4.2% unsubscribe rate (vs. 1.8% for weekly). 78% of unsubscribes from promotional campaigns cite \"too many emails\" as the reason.\n\n**Pattern Identified:** Unsubscribes spike 2-3 days after users receive 3+ promotional emails in a week. The \"Flash Sale\" campaign sent 5 emails in 7 days, resulting in a 5.8% unsubscribe rate (vs. 2.1% campaign average).\n\n**Secondary Issue:** **Newsletter** unsubscribes increased 34%. 45% of unsubscribes cite \"content not relevant\" - users who haven't engaged with newsletters in 60+ days are more likely to unsubscribe.\n\n**Segment Impact:** New subscribers (<30 days) have a 3.2x higher unsubscribe rate (4.1% vs. 1.3% for established subscribers). This suggests onboarding email sequences may be too aggressive.\n\n**Recommendation:**\n1. Reduce promotional email frequency - cap at 2 per week, target 1.5% unsubscribe rate\n2. Implement engagement-based segmentation - pause emails for users inactive 60+ days\n3. Review onboarding sequence - reduce email volume for new subscribers\n\n<ENTITY_ANNOTATION id=\"CAMPAIGN-promotional\" title=\"Promotional Campaigns\" integrationType=\"BRAZE\" />\n\n<CTA label=\"View Campaign Details\" action=\"Show all campaigns with unsubscribe rates\" />\n<CTA label=\"Generate Email Strategy Plan\" action=\"Create an email engagement optimization plan\" />"}]
